Andrea Toochin
Business, work, and the path to and through the MBA.
You can scroll the shelf using ← and → keys
This Bloomberg video touches on the use of social media in the business world. My experience was that every company knows they should have an online presence and should use social media to engage and communicate with their consumers, but most don’t know how. In my opinion there are two routes: hire student interns (translation: free) b/c they automatically communicate via new media technologies, or hire professionals for a hefty price tag that will either manage your social media profiles for you or charge you for their “data mining” application.
